Creating A Product Bi-Line Or Slogan

June 27, 2007 by Simon

To create a product bi-line or slogan for your business, interview 5 – 10 of your top clients and ask;

• What do you like best about working with me?
• What benefits are you receiving that you didn’t expect?

Make notes … listen … your clients words will give you the answer that you are looking for.

About the Author: Simon Reilly is a Financial Advisor Coach, Professional Speaker and Author who has provided training for financial advisors for over 15 years.

Filed under: Sales & Marketing
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