Leading Advisor Financial Advisor Coaching

Does Social Media Fuel Business Unrest?

January 9, 2012 by · Leave a Comment 

My January edition of Wired Magazine arrived early last week and the cover headline caught my attention – #RIOT – How Social Media Fuels Social Unrest.

The cover headline triggered the memory of a recent conversation that I had with a corporate communications specialist.

The corporate communications specialist was telling me that it was essential for big business and corporations to have a social media manager to monitor and respond to what’s being said about big business and corporations on social media.

“You have to know what people are saying about you online.”

But what if you don’t know what people are saying about you online?

Recently, I was told a story about an entrepreneur who didn’t have an online presence and their business dropped significantly because one unhappy customer expressed their dismay in their personal blog. In the absence of an online presence, the unhappy customer’s dismay became the only social media message about the entrepreneur’s company because of an absence of current posts on their website.

Past studies show that a satisfied customer will tell 2-3 people about their experience with your company. A dissatisfied consumer will share their dissatisfaction with 8-10 people and some will push that number to 20.

With social media, one dissatisfied customer could tell hundreds of thousands of people and put you out of business.

That’s if you don’t have a strong social media presence by way of a website that can include coaching testimonials and speaking testimonials with current posts by way of a blog or e-newsletter … you could call this social media 1.0. The next step is having a page on FaceBook, LinkedIn and Twitter which are included in social media 2.0 and participating in conversations on the big three of FaceBook, LinkedIn and Twitter are included in social media 3.0.

As an entrepreneur all you have to do is the first step of social media 1.0 having a website and quarterly blogs and an e-newsletter. Your commitment to these will guarantee that your posts will be the first that come up on search engines … not one post of an unhappy customer.

Having said this, it sounds like social media fear mongering doesn’t it? Meaning the reason to participate in social media is because an unhappy customer will write something negative about you. This is the absolute worst reason to be involved in social media.

The best thing about social media is it will help you to find your voice and in doing so, you will add value to others.

What you practice in private will be rewarded when posted in public.

Will Your Prospective Client Know Who You Are When You Call?

August 25, 2011 by · Leave a Comment 

There is so much talk about Social Media it is overwhelming and I can see that a financial advisor or an investment advisor could easily get overwhelmed with all of the instant social media experts that are out there.

I see marketing / social media as this way from the bottom up:

3) Social Media 2.0
2) Social Media 1.0
1) Marketing 1.0

I believe you need to have a strong foundation in marketing 1.0 before you can go onto social media 1.0 and social media 2.0. In a way it is like trying to create a brand for a business with first knowing your values to build a vision and business plan on.

Here are the points of Social Media 2.0, Social Media 1.0 and Marketing 1.0.

In my view, don’t bother getting into social media unless you have the basics in marketing 1.0.

Marketing 1.0

  • Brand Your Business with the One Page Business Plan & Sentence Stems
  • Segment Your Clients
  • Profile Your Ideal Client
  • Choose Your Niche
  • Prospect Your Ideal Clients With Drip Marketing
  • The Attraction Marketing Program
  • The Elevator Speech
  • The Referral Card
  • The Parable
  • Find Your Client’s Problems & Solve Them
  • COI & Strategic Alliance Marketing
  • Articles & Press Releases
  • Market Yourself Through Speaking
  • The Speaking Folio
  • Seminar Marketing Systems
  • Simplify The Testimonial Process
  • Write & Publish Your Book

Social Media 1.0

  • Set The Stage for your Website, E-Newsletter & Blog

Social Media 2.0

  • Simplify FaceBook, LinkedIn and Twitter

The whole point of Social Media 2.0, Social Media 1.0 and Marketing 1.0 is so that clients will know who you are when you call them because the financial services is still a relationship business and you have to take some action to form some real personal interaction.

Do your social media, but do the fundamentals first.

I Might Be Committing Sin #4 & Of Amy Mcllwain’s Seven Deadly Social Media Sins

August 12, 2011 by · 2 Comments 

According to Amy Mcllwain of Financial Social Media, these are The Seven Deadly Social Media Sins:

1. No Social Media Compliance Policy
2. No Social Media Strategy
3. No Archiving Software
4. Mixing Personal and Professional
5. Ranking Quantity over Quality
6. Push Marketing
7. Failing to Follow-up

Here Sin #4.

4. Mixing Personal and Professional. So you had a fun time last weekend – dancing, drinking and having a good time at a friend’s wedding – and consequently a few tagged pictures of you appear on Facebook. There’s nothing wrong with sharing those photos with personal friends and family, but the last thing you want is for a client to see those photos and find you unprofessional. Maybe you’re a huge Packers fan, but your clients are not, and posting status updates about their amazing Superbowl win may irk them a little bit. The bottom line? You need to separate your personal and professional relationships on all social networks. Create lists in Facebook and change your privacy settings. Don’t post incriminating content that you wouldn’t want your professional connections to see.

While I have a separate personal FaceBook site from Leading Advisor’s Fan Page, I do share what Laura and I do personally to demonstrate that we are walking our talk when it comes to having balance in our lives and it is also about sharing your authentic self on social media and here is an example of what i am talking about in; What Percentage Of Advisors Show Their Authentic Self?

What do you think?

Am I committing Social Media Sin #4?

At the same time, don’t dance, drink or drive on business social media.

Here Are Some Of Leading Advisor’s Social Media Metrics

August 9, 2011 by · Leave a Comment 

This news bite caught my eye the 2nd week of July.

The Securities Div. of The Office of the Secretary of the Commonwealth of MA found 41% of advisors using SM use LinkedIn, 14% use FaceBook & 8% use Twitter.

We did this ad hoc social media survey back in May of financial advisors that provided us with financial advisor speaking testimonials from the last two events that I spoke at, and here is what we found:

  • 49% of advisors were on LinkedIn
  • 9% of advisors were on Twitter
  • 7% of advisors were on FaceBook

This confirmed an assumption that I have had for a while that most advisors are engaging Social Media 2.0 via LinkedIn versus FaceBook or Twitter for either the reasons of compliance or time.

Here are the results of the advisors that are connected with us on Social Media 2.0; FaceBook, LinkedIn and Twitter

  • 75% LinkedIn
  • 20% Twitter
  • 5% FaceBook

If we include Social Media 1.0, our Plan * Practice * Profit E-Newsletter Readers here are the numbers:

  • 71% Plan * Practice * Profit E-Newsletter Readers
  • 22% LinkedIn
  • 6% Twitter
  • 1% FaceBook

What does this mean?

That we have created our social media 1.0 and 2.0 following through financial advisor speaking, it didn’t happen by itself.

Free One Page Business Plan Webinars September 9 & 28th – Register Now!

Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars!

“If you don’t get the words right, you might build the wrong business and may never get the numbers right.”

The dates for the One Page Business Plan(TM) Free Webinars are:

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT


Who should attend?

  • Do you have too many scattered ideas?
  • Do you need to focus on a few?
  • Do you need to jumpstart your business right now?
  • Do you have no time or interest in writing a 50 page business plan?
  • Do you need to determine if you’re focusing on the right things?
  • Do you need an effective blueprint to keep yourself and team focused?

Then consider a fresh, simple approach to business planning that will enable you to focus on what is important…the One Page Business Plan(TM) – a powerful tool for building and managing a business. It’s short, it’s concise, and it delivers results quickly and effectively. There can be no question as to where your business is headed when it is in writing, especially when you have the key essentials about growing your business clearly specified on a single page.

Is this another ho-hum course on business planning like the ten others you have attended – no way! I know how to capture the essence of any business in just a few minutes using the innovative key word and short phrase techniques using the One Page Business Plan(TM).

To Register for the One Page Business Plan(TM) Free Webinars:

Call Laura at 250 248-6012 / 1 877 248-6012 or e-mail Laura at moc.r1563675940osivd1563675940agnid1563675940ael@y1563675940llier1563675940l1563675940 and you will receive your GoTo Meeting Webinar Link, Phone Number and Access Code.

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT

Social Media Podcast

August 4, 2011 by · Leave a Comment 

You can listen to my podcast by clicking on the link or read it below.

[audio:http://leadingadvisor.audioacrobat.com/download/f2f19a70-5acb-f304-1f0d-8e4c2df7f365.mp3]

Good job Simon. I found this very useful.
Grant McPhail CFP,CLU,CHFC,GBA
Sr. Sales Advisor
MGI Financial Inc.
Brandon MB

Here’s the 22 points that I know for sure about social media:

  1. Social media will help you find your voice
  2. Social media is about why; values, vision, purpose, mission
  3. Values are why you do what you to
    • Vision is what you see as possible for others
    • Purpose is why you are here
    • Mission is what you’re here to do
  4. Creating your mission will help you to identify your brand, tagline and unique selling proposition
  5. Become familiar with up-to-date information management tools that include Dragon dictation, ever note, live scribe all preferably integrated with and iPhone or iPad
  6. Higher a social media virtual assistant
  7. Delegate the to dos, but not the message
  8. Create professional looking pages on Facebook, LinkedIn and Twitter with a picture and make the bio about your business
  9. Use HootSuite it’s a real timesaver allowing you to post to Facebook LinkedIn and Twitter all the same time
  10. Create a social media time management plan and engage with social media not 24 and seven but one afternoon and one morning a week, you don’t want to be looking like a social media junkie
  11. Block time to create your social media content to be able to create a consistent message
  12. Find your writing, podcast or vlog content by asking your clients the following three questions; what you like best about working with me, would have you received from working with me that you didn’t expect and what are the three improvement s that I have helped you to create
  13. Find your writing, podcast or vlog voice by taking a public speaking course
  14. Know where your clients are hanging out in either Facebook, LinkedIn or Twitter, your clients are not hanging out there don’t hang out there
  15. Learn the fundamentals of the Twitter that include hash tags re-tweets direct message etc.
  16. Put your social media addresses for Facebook LinkedIn and Twitter on your business cards and website
  17. This is my preference but don’t engage in business social media on the weekend it doesn’t look like you’ve got a life
  18. While people’s learning strategy is changing to listening and watching,  blogging is a great way to find your voice, there is an expression what you practice in private you are reward in public
  19. Join groups on Facebook LinkedIn and Twitter and join the conversation
  20. Get that there is no social media overnight sensation to quote Jim Rohn success is a few simple disciplines practiced every single day
  21. Get that social media is a social tool it’s not a sales marketing tool
  22. To quote Dr. Seuss be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind

 

Following A Social Media Thread From For Advisors Only

July 19, 2011 by · Leave a Comment 

Here is an example of my actions taken following this post on For Advisors Only.

June 21, 2011

Could I ask for assistance from anyone who has a Job Description for a Personal Assistant? There is so much involved in the day to day administration of our practises that it would help enormously to see a template that you may have for this position.

Thanks and I would appreciate your help.

Joe

June 24, 2011

Here is a link to two examples of financial advisor support staff job descriptions.

June 27, 2011

Hi Joe, Here is a link to three examples of financial advisor support staff Ads.

June 28, 2011

Hi Joe,

Thanks Joe and happy to help.

Here is one more idea about Empty Your Mind which I invested time in this weekend to gather up all the many details that fly around me as a coach, speaker and writer.

At the end of the Empty Your Mind Process … you can truly ask yourself what I love and what do I want to delegate.

I challenge the advisor clients that I work with to Hire Up … meaning don’t under hire … hire much better than you think that you need so that you will outgrow them in 90 days.

Best regards,

Simon

Free One Page Business Plan Webinars September 9 & 28th – Register Now!

Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars!

“If you don’t get the words right, you might build the wrong business and may never get the numbers right.”

The dates for the One Page Business Plan(TM) Free Webinars are:

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT


Who should attend?

  • Do you have too many scattered ideas?
  • Do you need to focus on a few?
  • Do you need to jumpstart your business right now?
  • Do you have no time or interest in writing a 50 page business plan?
  • Do you need to determine if you’re focusing on the right things?
  • Do you need an effective blueprint to keep yourself and team focused?

Then consider a fresh, simple approach to business planning that will enable you to focus on what is important…the One Page Business Plan(TM) – a powerful tool for building and managing a business. It’s short, it’s concise, and it delivers results quickly and effectively. There can be no question as to where your business is headed when it is in writing, especially when you have the key essentials about growing your business clearly specified on a single page.

Is this another ho-hum course on business planning like the ten others you have attended – no way! I know how to capture the essence of any business in just a few minutes using the innovative key word and short phrase techniques using the One Page Business Plan(TM).

To Register for the One Page Business Plan(TM) Free Webinars:

Call Laura at 250 248-6012 / 1 877 248-6012 or e-mail Laura at moc.r1563675940osivd1563675940agnid1563675940ael@y1563675940llier1563675940l1563675940 and you will receive your GoTo Meeting Webinar Link, Phone Number and Access Code.

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT

Explain Why LinkedIn Or For That Matter Any Other Social Media Site

July 12, 2011 by · Leave a Comment 

No matter how hard I try, they seem to pull me back in.

Like you, I can’t seem to get away from social media; there is an expert under every rock.

My goal from July 1 to August 15 is to concentrate my energy and focus on developing products and writing about as you invest more time and energy into reading the posts of your associates, clients and friends you will start to notice they will be fitting into a niche or two or three and then you can start to niche concentrate your insights ( posts ) and be start to be seen as a recognized expert in a niche or two or three … don’t worry about the one or two or three … niches, the one niche that you are meant to work in will become obvious – financial advisor practice management.

At the same time, if my client asks a question, it is my job to answer so here is the question from a client and here are my current thoughts.

Simon, next session explain to me why LinkedIn or for that matter any other social media site.

Social media isn’t about whether or not you should be participating in LinkedIn, Facebook or Twitter, what some call Social Media 2.0.

Social media is about finding your voice and social media is about getting; “be who you are and say what you feel because those who mind, don’t matter and those who matter don’t mind” – Dr. Seuss and having the following which some call Social Media 1.0

  • Values, vision, purpose and mission – social media is more to do with forget about the me, it is all about those that you serve and if you are not clear on your values, vision, mission and purpose you will run out of energy on the social media climb because it is going to be a long one
  • Bio
  • Brand
  • Unique Selling Proposition
  • Tagline
  • Testimonials
  • Website
  • E-Newsletter
  • Blog

When you have the above pieces in place, then you will have a voice as a result of the writing that you have done to move onto the next step with Social Media 2.0 because social media is about understanding that social media is a social media tool and not a sales and marketing tool.

Once you have completed the writing to produce the above noted points, then you can use them to create your Social Media Profile on LinkedIn or Twitter or FaceBook.

Then you can start connecting with your associates, clients and friends to find out what they are interested in.

As you invest some time and energy in this, then you will start to have some of your own insights and then you can start to participate in conversations and they will get that “by the way, my day job is that of a financial or investment advisor”.

As you invest more time and energy into reading the posts of your associates, clients and friends you will start to notice they will be fitting into a niche or two or three and then you can start to niche concentrate your insights ( posts ) and start to be seen as a recognized expert in a niche or two or three … don’t worry about the one or two or three niches, the one niche that you are meant to work in will become obvious.

Success is a few simple blogs, comments, posts or tweets practiced every single day and these will build into articles, books, e-newsletters and speaking presentations that will make you the recognized expert in the niches that you serve.

Free One Page Business Plan Webinars September 9 & 28th – Register Now!

Announcing Leading Advisor’s One Page Business Plan(TM) Free Webinars and the One Page Business Plan(TM) Webinars! 

“If you don’t get the words right, you might build the wrong business and may never get the numbers right.”

The dates for the One Page Business Plan(TM) Free Webinars are:

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT


Who should attend?

  • Do you have too many scattered ideas?
  • Do you need to focus on a few?
  • Do you need to jumpstart your business right now?
  • Do you have no time or interest in writing a 50 page business plan?
  • Do you need to determine if you’re focusing on the right things?
  • Do you need an effective blueprint to keep yourself and team focused?

Then consider a fresh, simple approach to business planning that will enable you to focus on what is important…the One Page Business Plan(TM) – a powerful tool for building and managing a business. It’s short, it’s concise, and it delivers results quickly and effectively. There can be no question as to where your business is headed when it is in writing, especially when you have the key essentials about growing your business clearly specified on a single page.

Is this another ho-hum course on business planning like the ten others you have attended – no way! I know how to capture the essence of any business in just a few minutes using the innovative key word and short phrase techniques using the One Page Business Plan(TM).

To Register for the One Page Business Plan(TM) Free Webinars:

Call Laura at 250 248-6012 / 1 877 248-6012 or e-mail Laura at moc.r1563675940osivd1563675940agnid1563675940ael@y1563675940llier1563675940l1563675940 and you will receive your GoTo Meeting Webinar Link, Phone Number and Access Code.

  • Friday, September 9th at 11:15am EDT
  • Wednesday, September 28th at 12:30pm EDT

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